A fuzzy offer
You talk to “everyone”, so to no one. The message triggers nothing.
Design thinking for entrepreneurs
Make your acquisition strategy tangible.
Guided templates to get clear on your offer, engineer your business model — and a cockpit that makes you stick to your goals.
✦ 2 free templates, no sign-up
What holds most entrepreneurs back
Scattered channels
You try a bit of everything, with no budget and no stop rule. Nothing really takes off.
Forgotten goals
The plan looks great in January, forgotten by March. No one holds you accountable.
The Mercurial method
Choose
A template matching your question right now: customer, offer, model, channels, plan.
Build
A guided workshop, question by question. Vague or number-free answers do not pass.
Hold course
Every template ends with a numeric commitment, tracked weekly in your cockpit.
Whatever your market
Consumers, businesses, partner channels or public buyers: each workshop adapts to your type of customer, with its own examples and watch-outs.
B2C — consumers
You sell to individuals: decisions are fast, emotional and influenced by people around them. Think volume, trust, reviews and word of mouth.
B2B — businesses
You sell to businesses: several people decide (user, payer, decision-maker). Think return on investment, sales cycle, references and referrers.
B2B2C — through a partner
You go through a partner business to reach the end consumer: you have two customers. The partner must gain (loyalty, image, revenue) and the end user must be won over. Answer with both in mind.
Public sector — B2G
You target public buyers: local authorities, government, hospitals, schools, social landlords. Purchases follow competitive procedures, with scoring criteria and often social and environmental clauses. Plan months ahead.
Partner to go further
Every template invites you to spot a strategic ally. Then two dedicated templates guide you step by step, from idea to first meeting.
- 1. SpotWho already reaches your customers, complements you or can recommend you?
- 2. ChooseYour ally #1 and the value you will create together.
- 3. FrameCommon goal, roles, pilot project and ground rules, before the first meeting.
5 phases, 12 templates
A framework that won't let go
Clarity is not enough: you have to stick to it. The site enforces four simple rules.
- Every template ends with a numeric goal, a deadline and a dated first action.
- A check-in is required every 7 days on each goal.
- While a check-in is overdue, you cannot start a new template.
- A goal can only be closed with a written learning — reached or not.
- Every template starts from a hypothesis: one customer, one precise problem — and invites you to test another.